I’m a brand marketer, creative strategist, and copywriter. My work spans more industries than I can neatly list, and as such, have come to describe myself a generalist on purpose.

What I’ve learned over a decade of moving from category to category is that the best work is bred from teams that stay curious about what’s true. About the audience and their desires. About the landscape. About culture as a whole.

You cannot will a stranger into wanting what you’re selling. You can, however, meet them where they are and help them recognize that something could be better, or more fun, or less of a slog.

The average person sees somewhere between four and ten thousand ads in a single day. My modest, possibly naïve, ambition is to add to that number thoughtfully, and only alongside companies who obsess about their contributions to the world.

If your product or service brings people together, or invests in the planet we share, or makes a little more room for play in our daily lives, I would love to talk.

I live in Prospect Heights, Brooklyn with a man named Nick and our dog, Gina.