The ask
Create a 60-second video that showcases the app features, builds excitement, and shows off our playful, unserious brand personality.

The audience
Media and prospective users

The process

1. Kickoff with the art director and CMO

2. Align on key product features and moments to spotlight

3. Create a storyboard in Figma

4. Review and refine frames with art director

5. Collab with product design to pull the latest app screens

6. Finalize frames and transition copy, the handoff to animation

7. Feedback, revisions, feedback, revisions

8. Add some vibey music

9. Voila!

The result…